(KO) announced its third such collaboration between itself and an alcohol maker. Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, sales have drastically slowed forcing the company to “ crush millions of cases of product” before it went stale. Nearly 20 years later, the flavor still has rabid fans that regularly post about it on Reddit and it has expanded to several different varieties, including sugar free.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. Notably, Boston Beer’s current CEO Dave Burwick was Pepsi’s chief marketer during that time and the beer company said he was “instrumental” in the flavor’s creation. The flavor was so popular that Pepsi starting selling it seasonally at stores about a decade later. The flavor was made to complement’s the chain’s Mexican-inspired food and give it an advantage over its competitors. (SAM) said the boozy beverage will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”īaja Blast first got its start at Taco Bell in 2004 in what was a first-of-its-kind deal between a fast food chain and a beverage maker.
#TACO BELL FROZEN ROCKSTAR DRINK CALORIES FREE#
Hard MTN DEWĪnnounced in August 2021, the 100-calorie spiked seltzer is 5% alcohol by volume, caffeine free and has no added sugar.
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